Accomplished healthcare communications strategist. Executes communication plans that positively impact an organization's brand while driving visibility, profitability and performance. Ability to understand and translate complex clinical information into compelling, effective, succinct copy. Dexterity to think strategically and apply a problem-solving mentality.
Role of a Doula
Blue Shield of California is investing in an innovative community health-focused initiative that incorporates a high-tech, high-touch approach along with collaboration with community-based organizations to help improve support, care, and family-centered services for mothers, birthing people, and their babies.
Maria’s story
This animation illustrates how Blue Shield of California is working to integrate healthcare technology and community to improve people's health by implementing initiatives to transform the health care system. I wrote the script and coordinated the animation with the outside vendor and Brand/Creative teams.
Health Reimagined website
I provide planning, research and implementation support for the Health Reimagined website to meet organizational brand and reputation goals. I design, edit and direct website updates by coordinating content with subject matter experts to meet company objectives. I measure success by analyzing website metrics and presenting them in a cohesive, organized format.
As a Communications professional I am passionate about simplifying messages so the audience can easily absorb the information and support the needed results. A strength of mine is being able to meet people where they are at in order to create a message that connects to the reader and aligns with strategy.
Writing samples
Maternal Child Health Equity infographic
Constant Goodbyes, blog post
Skills & Services
WordPress, Monday.com, SharePoint, Google Analytics, MS Teams/Streams
Collaborates broadly across teams and multiple stakeholders working with content owners and others to prioritize, influence content and channel selection to maximize the value of communications.
GALLUP CliftonStrengths: Empathy, Arranger, Achiever, Positivity and Intellection.
Strong organizational, interpersonal, and project management skills.
Testimonials
Nora is a natural born leader. Under her leadership, I experienced both personal and professional growth – the kind of growth you miss out on with a “manager”. She picks the right people for the job and gives them the opportunity to spread their wings. Nora's energy for life is nothing less than inspiring. This energy can be seen in everything Nora touches. Her creativity and passion for communication set the stage for innovation in our department and in our lives.
What a pleasure it was to work with Nora. Not only is she smart, a strategic thinker, purposeful in her direction, and efficient, but she’s one of the nicest people I’ve every met. It’s great to work with people like Nora who are really good at their jobs, treat others respectfully, and remain positive in all circumstances. That’s what makes great leaders.
Nora is a dedicated professional who goes above and beyond what is being asked of her. She has a passion for giving back and motivates others to act. She takes initiative, is an incredibly hard worker and a pleasure to work with. She has that rare spark of creativity that makes everything bigger, brighter, and better, and has the energy to back it up.
EDUCATION
California State University Sacramento | Bachelor of Arts in Journalism
Leadership Sacramento Graduate | Sacramento Metropolitan Chamber of Commerce
Foundations of Health Equity Research | John Hopkins University